There’s no denying that the restaurant business has transformed in the last two years. From surviving the months of no dine-in business during quarantine, reaching isolated families with vital food delivery, and adapting to the gig-economy/remote-work culture that emerged. Restaurants can utilize a long-standing concept, in new ways, for better reasons!
Today, ordering deliveries is second nature for consumers. Restaurants that don’t offer a delivery experience are missing out. Not only on profit but exposure as well. After all, delivery sales are expected to grow 17% yearly through 2025 according to IMARC Group.
Diners have gotten used to ordering delivery, reducing their time cooking, and enjoy ordering without speaking with someone. This trifecta has resulted in the necessity of delivery for all local restaurants, whether or not this was originally part of your business plan.
Let’s look at the driving forces behind the demand for restaurant delivery today.
- Customers Sort Restaurants by Delivery
The simple fact of customer access is the first reason to offer delivery. When customers search Google for types of food available nearby, they often sort by whether the service is available to their home. Restaurants that do not offer the risk a drastic decrease in their visibility to online customers for this reason alone. When your dinner guests want to view your menu before booking, online visibility and Google result dominance is paramount.
- Remote and Mobile Lifestyles are the New Wave
The lockdowns revealed to customers and businesses that almost any item can be delivered. Today, e-commerce orders are still the dominant form of shopping, on-demand streaming is the leading form of video and music entertainment, and on-demand food delivery is another piece of the puzzle. The necessity of this service also stems from this remote-work and mobile-ready lifestyle that grew during the lockdown phase. Your clientele may think, if items can be delivered, why not?
- Keep Delivering Through Hell and High Water
Delivering directly from your restaurant is also a business continuity investment. When many dining rooms had to close, restaurants stayed open with delivery and pickup orders. Many cultivated special programs to deal with the current circumstances, and some programs that were so popular are still active today. Whatever the next great challenge, whether it’s another outbreak lockdown or natural disaster, a mobile app and delivery service can keep your restaurant online even if you become a temporary ghost kitchen.
- Replacing the Commission-Based Apps
But what about the commission lost to delivery orders? Many restaurants branched into delivery using platforms like DoorDash, Uber Eats, Postmates, and local variants. These platforms may offer up gig-available drivers; they can also slice as much as 30% of your profits from every order and keep your diners’ loyalty and contact information for themselves.
Restaurants today face a real challenge. Many restaurants are now striving to set up online ordering platforms. Online ordering platforms grant access to a fleet of delivery drivers – whether on the team or communally shared. If your restaurant may benefit from establishing online ordering and delivery practice, look no further than Priority’s e|tab®. Our platform offers comprehensive assistance, including catering, through a user-friendly interface. By providing online ordering options on your website (using your restaurant’s branding) you can effortlessly convert customers from third-party services into loyal patrons. Let e|tab simplify your ordering process.e, including catering, through a user-friendly interface. By providing online ordering options on your website, using your restaurant’s branding, you can effortlessly convert customers from third-party services into loyal patrons. Let e|tab simplify your ordering process.