There’s no denying that the restaurant business has transformed in the last two years. From surviving the months of no dine-in business during quarantine, reaching isolated families with vital food deliveries, and adapting to the gig-economy/remote-work culture that emerged. Restaurants can utilize a long-standing concept, in new ways, for better reasons!
Today, ordering delivery is assumed. Restaurants that don’t offer delivery experience are missing out. Not only on profit but exposure as well.
Diners have gotten used to ordering delivery, reducing their time cooking, and enjoy ordering without speaking with someone. This trifecta has resulted in the necessity of delivery for all local restaurants, whether or not this was originally part of your business plan.
Let’s look at the driving forces behind the demand for restaurant delivery today.
- Customers Sort Restaurants by Delivery
The simple fact of customer access is the first reason to offer delivery. When customers search Google for types of food available nearby, they often sort by whether delivery is available to their home. Restaurants that do not offer delivery risk a drastic decrease in their visibility to online customers for this reason alone. In a time when your dinner guests want to view your menu before booking a reservation, online visibility and Google result dominance is paramount for winning new diners every week.
- Remote and Mobile Lifestyles are the New Wave
The lockdowns revealed to customers and businesses that almost any item can be delivered. Today, e-commerce orders are still the dominant form of shopping, on-demand streaming is the leading form of video and music entertainment, and on-demand food delivery is another piece of the puzzle. The necessity of restaurant delivery also stems from this remote-work and mobile-ready lifestyle that grew during the lockdown phase. Your clientele may think, if items can be delivered, why not?
- Keep Delivering Through Hell and High Water
Delivery directly from your restaurant is also a business continuity investment. When many dining rooms had to close, restaurants stayed open with delivery and pickup orders. Many cultivated special programs to deal with the current circumstances, and some programs that were so popular are still active today. Whatever the next great challenge, whether it’s another outbreak lockdown or natural disaster, a mobile app and delivery service can keep your restaurant online even if you become a temporary ghost kitchen.
- Replacing the Commission-Based Delivery Apps
But what about the commission lost to delivery orders? Many restaurants branched into delivery using platforms like DoorDash, Uber Eats, Postmates, and local variants. These delivery platforms may offer up gig-available drivers; they can also slice as much as 30% of your profits from every order and keep your diners’ loyalty and contact information for themselves.
Restaurants today face a real challenge. Many restaurants are now striving to set up online ordering platforms and access a fleet of delivery drivers – whether on the team or communally shared.