“Quick Summary” Today, customer retention can be the deciding factor between a thriving business and an unsuccessful one. What customers want is to feel that they are valued by the business where they’re spending their hard earned money. Though from the businesses point of view, the overwhelmingly competitive market causes another challenge to overcome. Anything you can do to separate your business from others is important. Having the right POS system can help set you above the rest with advanced customer information capabilities.
Let the POS System be a Customer Retention Tool
Repeat customers and regulars are truly the backbone of every restaurant. With this in consideration establishing your customer base early on and keeping them coming back, is so important. Even the small gestures you make can transform an average experience into an outstanding one, leaving a lasting impression on customers.
It may be overlooked but something important for customer retention is being genuine. Customers want to know that you genuinely care about them and their experience at your restaurant. A tip to make repeat customers feel valued is remembering their name and order. This said, just creating a genuine environment, feels welcoming and encourages customers to return.
I know what you’re thinking: with so many customers, this is such a daunting task! How are you supposed to remember countless names and orders? Luckily in the digital era we live in, there are tools to help with everything – even remembering someone’s regular order.
General Customer Information
Being a successful business, an integrated area to store general customer information is a must. Simply by retrieving information like a phone number after a customer calls, a restaurants can automatically retrieve the customer’s information. A general section should collect basic information, such as name, address, phone number and birthday.
Customer Allergy Feature
The Priority POS restaurant software takes customer retention one step further with a customer allergy feature. This feature, allows you to add the customer’s allergy information to the system, and restricts orders from with allergen concerns placed for that customer. As an example, if a customer has a peanut allergy, marking it in the system prevents any peanut-containing orders without a manager override. Now any employee can take the order without the concern of accidentally making an allergy mistake, and your customer feels valued for your consideration.
The takeaway here is that well integrated customer retention tools can help take your business to the next level when it comes to customer service.