How Adding Rollfi to the Priority Product Suite Simplifies Payroll and Benefits for ISOs and SMBs

If you’ve ever run payroll for a small business, you know how difficult managing cash flow can be. Between juggling pay schedules, navigating compliance requirements, and making sure your employees get paid on time, the whole process can quickly become overwhelming — especially when you’re stuck with outdated systems or disconnected tools. 

Rollfi set out to remove these barriers by creating a white-label solution that includes features like embedded payroll and earned wage access. We’re excited to bring Rollfi into the Priority portfolio of brands and believe it will play a key role in advancing our vision for unified commerce. Powering Priority Payroll through the Priority Commerce Engine, Rollfi is helping us expand our capabilities with modern features that make payroll easier to manage and integrate. With Rollfi’s technology, independent sales organizations (ISOs) can offer their merchant clients streamlined payroll services that support operational efficiency and healthy cash flow. 

Key takeaways

• Rollfi’s capabilities fit well with Priority’s vision of unified commerce, enabling embedded payroll and benefits that streamline financial operations and align payroll with cash flow. 
• Priority’s acquisition of Rollfi allows us to deliver a complete, connected financial ecosystem. With Rollfi’s smart, flexible payroll tools as part of the Priority Commerce Engine, ISOs and SMBs can gain more visibility and maintain smoother financial operations.
• The integration empowers ISOs to offer merchants an all-in-one payments, payroll, and benefits solution, simplifying vendor management, customizing payroll operations, and strengthening long-term financial management.

History of Rollfi

Founded in 2021, Rollfi set out to deliver payroll solutions for small- and medium-sized businesses (SMBs). After gaining traction as a reliable provider for SMBs, the company expanded its focus in response to growing demand for embedded financial solutions. 

The company developed a white-label payroll and benefits platform tailored for fintechs, vertical software-as-a-service (SaaS) platforms, banks, accounting firms, and other financial services providers. Through these partnerships, Rollfi allows organizations to embed payroll directly into their existing offerings, helping them serve clients with integrated financial tools.

Rollfi’s mission was to give businesses a smarter way to manage payroll and give employees faster access to their wages. Beyond processing paychecks, Rollfi helps businesses align payroll timing with cash flow through features like flexible payroll scheduling and earned wage access. These capabilities ease the financial pressures many SMBs face, allowing them to stay focused on growth.

Benefits ISOs and SMBs can expect going forward

Payroll is a critical component of every company’s working capital strategy. By combining Rollfi’s payroll and benefits technology with Priority’s established payments infrastructure, we’re creating new opportunities for users to accelerate cash flow and make the most of their working capital.

Our easy-to-integrate financial tools empower ISOs, fintechs, and other partners to create custom-branded payroll and benefits solutions within their own platforms. And with Rollfi embedded into the Priority Commerce Engine, SMBs gain a scalable, all-in-one solution for managing payments, compensation, and benefits — with fewer vendors to juggle, less time spent on administrative tasks, and more time to focus on business growth.

Ultimately, our expansion through Rollfi delivers a new level of service and efficiency to ISOs and SMB merchants. Here’s how:

Streamlined payroll and benefits

SMBs can now manage everything from payroll to benefits administration through a single platform, which eliminates the need for multiple vendors and systems. 

Rollfi unifies payroll processing with onboarding, time tracking, and employee benefits. This reduces administrative overhead while helping SMBs provide a more consistent employee experience through timely payroll operations and streamlined, accurate benefits tracking. 

With Rollfi, ISOs can deliver a fully integrated payroll, benefits, and payments solution that streamlines financial management for their merchant customers. This positions ISOs as more valuable partners to merchants by offering added functionality, simplifying vendor relationships, and easing support burdens.

Improved cash flow management

Rollfi’s flexible payroll scheduling and earned wage access features help businesses better align payroll timelines with revenue and payment obligations. This alignment supports healthier cash flow management by offering SMBs more control over when and how they run payroll. Meanwhile, employees gain more timely access to their earnings. 

Equipped with these capabilities, ISOs can give merchants tools that support day-to-day operations beyond transactions — such as aligning payroll timing with cash flow or simplifying benefit administration. That added value helps shift the ISO-merchant relationship from vendor to long-term strategic partner.

Customizable solutions

Whether it’s a seasonal retailer with variable staffing needs or a multi-location business, Rollfi supports customizable workflows that adapt to different team structures and pay cycles. 

SMBs can fine-tune payroll schedules, automate tax filing and compliance processes, and tailor benefits for different employee groups. Businesses can also apply different rules to different teams. For example, a business might pay hourly retail employees on a weekly basis while paying salaried staff biweekly. 

This level of flexibility and scalability is ideal for ISOs that serve a wide variety of merchant types, from retail to healthcare and professional services. Because the solution scales to meet the needs of clients across industries and sizes, ISOs can deliver tailored solutions without having to manually configure each account from scratch.

The future of payroll with Priority and Rollfi

Together, Rollfi and Priority can do more than solve today’s payroll challenges. We’re aiming to help businesses accelerate cash flow, reduce manual work, and stay in control of their financial operations – no matter how complex their payroll and benefits needs may be.

Smarter payroll funding

For many SMBs, balancing payroll and cash flow needs is a major challenge. With Rollfi’s flexible scheduling and earned wage access capabilities integrated into the Priority Commerce Engine, we’re developing smarter funding solutions that give businesses more control. 

These features are designed to help SMBs manage payroll more strategically, reduce last-minute funding scrambles, and ensure employees are paid on schedule without adding to cash flow strain. Looking ahead, we’re exploring new ways to bring short-term payroll funding and faster settlement options into the same platform where businesses already manage payments and expenses. 

Integrated onboarding

Payroll doesn’t happen in a vacuum. It’s tied to everything from onboarding and compliance to benefits and time tracking. By focusing on deeper integration between Rollfi and other business management tools, businesses can onboard new employees, assign pay rules, and enroll in benefits without bouncing between systems. 

With integrated onboarding, a new hire’s information automatically flows into payroll, tax documentation, time tracking, and benefits enrollment. Automating this process helps prevent errors and speeds up compliance while delivering a smoother employee experience from day one. 

Through this kind of embedded experience, ISOs and SMBs alike can reduce administrative lift and eliminate onboarding gaps that slow down payroll setup or delay benefit eligibility. Additionally, our responsive support teams work closely with clients to ensure that onboarding is seamless and each business’s unique workflows are fully supported from the start. 

Long-term vision

We see the Rollfi acquisition as a key step toward our long-term goal of streamlining operations and fueling business growth through a more unified commerce experience. 

By continuing to invest in integrated solutions, Priority is shaping the future of payroll and commerce for ISOs and SMB merchants. 

Building a smarter, more connected future for ISOs and SMBs

Acquiring Rollfi marks an important step forward in our mission to transform the way businesses manage their financial operations. 

By integrating Rollfi’s flexible, embedded payroll technology into Priority’s suite of payment and banking tools, we’re empowering ISOs and SMBs to simplify payroll processes, strengthen financial visibility, and deliver greater value to their customers.  
Are you an ISO or SMB looking to bring payroll and payments under one roof? Get in touch with Priority to see how a smarter, more connected approach can help your business thrive.