Meet the new Priority

For almost 20 years, Priority has led the way in payments and banking, with the goal to help financial professionals and leaders like you make transformational impacts across their businesses. That hasn’t changed.

So what has changed? Our new brand identity. We’re excited to announce a rebrand that reflects our growth as an organization, our ongoing commitment to innovation, and our refined ability to help you unlock opportunity in every transaction.

What’s in a rebrand? 

A rebrand is more than a corporate makeover. And it’s not about looking pretty or sleek. It’s a culmination of a massive effort to learn even more about you: what you need, what your challenges are, and how we can better help you overcome those challenges. We spoke to Priority customers and prospects to understand how we can unlock more value across your payments and banking lifecycle.

What we heard? You’re craving the cutting edge, especially when it comes to your tech. You’re looking for anything that helps maximize your profit margin, beyond the basics. You’re tired of juggling multiple vendors who don’t understand your business and silos between systems that should be in sync. And you’re eager for a payments and banking partner who matches your passion for innovation.

As we’ve celebrated new acquisitions in recent years that allow us to tackle these challenges, we understand the importance of a central platform and personalized approach that allows you to make the most of our growing capabilities, with minimal friction. Enter the Priority Commerce Engine.

The Priority Commerce Engine centralizes all money movement in your organization, streamlining collecting, storing, lending, and sending money. That makes it easier for you and your team to break down silos, accelerate cash flow, optimize working capital, and reduce unnecessary costs.

Creating windows of opportunity  

Our unified commerce engine inspired changes to the way we tell our story visually — starting with our logo. 

Our logo is no longer broken into three parts that represent payables, banking and treasury solutions, and merchant services. Now, it’s a streamlined visual treatment that represents how the unified commerce engine connects all three services, ensuring they help you make a bigger impact than the sum of their parts.

Future-proofing your financial operations 

We hope you love the new look. But most importantly, we’re excited for a new brand identity that reflects not only where we are, but where we’re headed. With intentional innovation as our guiding principle, we aim to future-proof your business with the payments and banking tools you need to turn every transaction into an opportunity.