Priority Technology Holdings, Inc. Announces Acquisition of Merchant Portfolio Assets from Direct Connect and Expanded Credit Facility

ALPHARETTA, Ga.–(BUSINESS WIRE)– Priority Technology Holdings, Inc. (NASDAQ: PRTH) (“Priority” or the “Company”), a leading provider of merchant acquiring and commercial payment solutions, today announced the acquisition of certain merchant portfolio assets from Direct Connect Merchant Services LLC and Blue Parasol Group LLC [together, “Direct Connect”], a portfolio company of The Beekman Group. As part of the transaction, Priority will add a diverse and low-risk merchant portfolio processing $1.7 billion in annual volume, as well as a productive sales engine contributing to enterprise growth.

Based in the Dulles Corridor of Northern Virginia, Direct Connect provides customized ecommerce and electronic payment processing services to businesses across the United States and Canada. In business since 1994, Direct Connect’s focused customer service and consistent reliability have made it a respected industry leader and a trusted partner of the customers that rely on them for their processing needs.

In addition to the acquisition, the Company also announced it has amended its Senior Secured Credit Facility to permit an additional $130.0 million of borrowings. This expanded credit facility will be used to finance the acquisition from Direct Connect and to complete certain other proposed transactions for additional merchant acquiring assets.

Thomas C. Priore, Executive Chairman and CEO of Priority, stated, “We are extremely excited to have added Direct Connect’s merchant portfolio assets and productive sales relationships to Priority. Along with the increased diversification across industries, geographies and merchant sizes, we expect to capture operational expense synergies as part of the acquisition, as well as the opportunity to enhance effectiveness and productivity via access to Priority’s purpose-built reseller tools and merchant products. Its increasing focus on software-integrated payments is also highly consistent with both our acquisition and growth strategies, representing an excellent addition to the Priority platform to drive long-term shareholder value.”

Andrew Brown, Managing Director of The Beekman Group, noted, “The sale of Direct Connect’s Independent Sales Agents (ISAs) portfolio to Priority will be a tremendous benefit to our ISAs and their merchants. The transaction and our developing partnership with Priority will also enable our retained payments business to continue to refine its focus on Integrated Payments.”

About Priority Technology Holdings, Inc.
Priority is a leading provider of merchant acquiring and commercial payment solutions, offering unique product and service capabilities to its merchant network and distribution partners. Priority’s enterprise operates from a purpose-built business platform that includes tailored customer service offerings and bespoke technology development, allowing the Company to provide end-to-end solutions for payment and payment-adjacent opportunities. Additional information can be found at

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Source: Priority Technology Holdings, Inc.

Released December 31, 2018