Case Study: Minnesota Wild – Modernizing Ticket Payments for Revenue Growth

In professional sports, timing and margins matter. For the Minnesota Wild hockey team, outdated ticket payment systems were creating unnecessary friction, slowing down operations, and limiting revenue.

To solve those inefficiencies, the Wild partnered with Priority Sports to upgrade ticketing payments. They needed something faster, easier to manage, and ready to scale during high-demand moments like playoffs.

With Priority’s embedded payment solution, the team simplified pricing, sped up transactions, and cut down on operational overhead. In just the first month, the Wild saw significant savings and better fan experiences. The new system is expected to save between $500,000 and $750,000 a year on ticket processing alone, with the potential to generate up to $2 million in new revenue by expanding to other areas like food and beverage, retail, and premium seating.

This wasn’t just a tech upgrade. It was a strategic move that helped the Wild tighten operations and open the door to growth.

Download the case study here.